Our experience helps us help you across four key areas of focus - People, Partnerships, Profitability, & Productivity
Thank you for checking out The Winning Practice. My name is Charlie Atkinson. I started The Winning Practice because that is exactly what I have been doing for over 35 years, winning and helping build winners. In this era of digital disruption, you must be adapting to stay ahead or you will be disrupted.
If your business is being disrupted, if you are seeking to catch or create the next growth wave, The Winning Practice can help. Restructuring, optimizing, digitizing, modernizing or simply looking for a fresh breath of results inspired strategic excellence to enable your team and your business to achieve performance at the next level... we can help!
Over 35 years of diverse experience across sales, sales training, marketing, leadership, p&l management, employee engagement, partner and alliance management, service management, mergers, acquisitions and divestitures. If you are looking for a success or growth plan, we can help!
Our service includes a comprehensive consult to identify gaps and opportunities along with a plan to help you achieve your goals and objectives in this era of disruptive change. With a broad range of industry leading experts from across North America we will custom build a success plan with you.
Experienced mentors and coaches are key—that’s why when it comes to client selection, we’re choosey. We want to give you the time and guidance you deserve. Whether you’re seeking a strategic alliance with the right partner or a special skillset or tool, contact us today. Together we’ll create and refine your plan for success.
Over 35 years of diverse experience across sales, sales training, marketing, leadership, p&l management, employee engagement, partner and alliance management, service management, mergers, acquisitions and divestitures. If you are looking for a success or growth plan, we can help!
People
Your team is your company’s biggest asset. The Winning Practice can help you assess areas of opportunity to enhance employee performance. We work with you to improve employee engagement, elevate loyalty and retention, enabling your company’s performance to RISE up by focusing on these areas
People
- Talent Management
- Executive Coaching
- Brand Strategy
- Culture and Employee Engagement
- Empowerment and Accountability
- Performance Acceleration
and Management
- Governance Plans
and Management
Partnerships
A strong vendor and partner ecosystem and strategy can enable you to outpace market growth. The Winning Practice has the knowledge, extensive relationships and expertise to assess, build and execute your vendor and partner strategy across these focus areas
Partnerships
- Channel Strategy
- Program Development
- Program Management
- Relationship Development
- Tiering Strategies
- Vendor Management and Engagement
- Entering New Markets and Adjacent Markets
Profitability
When it comes to the bottom line, profitability matters. The Winning Practice will work with you to accelerate your sales and marketing productivity, balancing cost optimization and organizational efficiencies by exploring choice points and possibility, using rigour and creativity across these areas of focus.
Profitability
- Corporate Strategy
- Sales and Marketing Strategy
- Brand Management
- Employee Engagement
- Accountability and Empowerment
- Performance Management
- Culture Planning
- Key Processes and Governance
- Business Builder Workshops
Productivity
Sales are like oxygen to your business, and profit is like blood flow to sustain it. Delivery excellence and service excellence are vital to customer satisfaction and success management. One must constantly be adjusting to meet the changing forces of the industry, market, suppliers, competition and customers. The Winning Practice has the experience to help you with
Productivity
- Business Strategy
- Sales Operations and Sale Process Execution
- Customer Engagement
- Delivery Excellence
- Service Strategy
- Financial Performance
- Restructuring
- Optimization
Over 35 years of diverse experience across sales, sales training, marketing, leadership, p&l management, employee engagement, partner and alliance management, service management, mergers, acquisitions and divestitures. If you are looking for a success or growth plan, we can help!