Our experience helps us help you across four key areas of focus - People, Partnerships, Profitability, & Productivity
Thank you for checking out The Winning Practice. My name is Charlie Atkinson. I started The Winning Practice because that is exactly what I have been doing for over 35 years, winning and helping build winners. In this era of digital disruption, you must be adapting to stay ahead or you will be disrupted.
If your business is being disrupted, if you are seeking to catch or create the next growth wave, The Winning Practice can help. Restructuring, optimizing, digitizing, modernizing or simply looking for a fresh breath of results inspired strategic excellence to enable your team and your business to achieve performance at the next level... we can help!
Over 35 years of diverse experience across sales, sales training, marketing, leadership, p&l management, employee engagement, partner and alliance management, service management, mergers, acquisitions and divestitures. If you are looking for a success or growth plan, we can help!
Our service includes a comprehensive consult to identify gaps and opportunities along with a plan to help you achieve your goals and objectives in this era of disruptive change. With a broad range of industry leading experts from across North America we will custom build a success plan with you.
Experienced mentors and coaches are key—that’s why when it comes to client selection, we’re choosey. We want to give you the time and guidance you deserve. Whether you’re seeking a strategic alliance with the right partner or a special skillset or tool, contact us today. Together we’ll create and refine your plan for success.
Over 35 years of diverse experience across sales, sales training, marketing, leadership, p&l management, employee engagement, partner and alliance management, service management, mergers, acquisitions and divestitures. If you are looking for a success or growth plan, we can help!
People
Your team is your company’s biggest asset. The Winning Practice can help you assess areas of opportunity to enhance employee performance. We work with you to improve employee engagement, elevate loyalty and retention, enabling your company’s performance to RISE up by focusing on these areas
People
- Talent Management
- Executive Coaching
- Brand Strategy
- Culture and Employee Engagement
- Empowerment and Accountability
- Performance Acceleration
and Management
- Governance Plans
and Management
Partnerships
A strong vendor and partner ecosystem and strategy can enable you to outpace market growth. The Winning Practice has the knowledge, extensive relationships and expertise to assess, build and execute your vendor and partner strategy across these focus areas
Partnerships
- Channel Strategy
- Program Development
- Program Management
- Relationship Development
- Tiering Strategies
- Vendor Management and Engagement
- Entering New Markets and Adjacent Markets
Profitability
When it comes to the bottom line, profitability matters. The Winning Practice will work with you to accelerate your sales and marketing productivity, balancing cost optimization and organizational efficiencies by exploring choice points and possibility, using rigour and creativity across these areas of focus.
Profitability
- Corporate Strategy
- Sales and Marketing Strategy
- Brand Management
- Employee Engagement
- Accountability and Empowerment
- Performance Management
- Culture Planning
- Key Processes and Governance
- Business Builder Workshops
Productivity
Sales are like oxygen to your business, and profit is like blood flow to sustain it. Delivery excellence and service excellence are vital to customer satisfaction and success management. One must constantly be adjusting to meet the changing forces of the industry, market, suppliers, competition and customers. The Winning Practice has the experience to help you with
Productivity
- Business Strategy
- Sales Operations and Sale Process Execution
- Customer Engagement
- Delivery Excellence
- Service Strategy
- Financial Performance
- Restructuring
- Optimization
- Antonio Neri, CEO
"Charlie is a true people person, who has earned much respect based upon his experience and ability to impact results at all levels of an organisation. Over his 35 year career Charlie has seen the market change dramatically and has stayed at the very top thanks to his strong growth mind-set. In his new venture he is now inspiring the next generation of leaders."
- Ed Leavens, CEO
“I engaged in a two-day strategy workshop with The Winning Practice in December 2018, and the journey has continued onward and upward since then. Charlie’s experience brings value to my company, my team, our clients and partners that is best summed up by two words in his tagline, “strategic excellence”. He has helped take our performance to new levels by guiding me toward building our corporate strategy, go-to-market plans, sales plans, partner plans and more. His experience continues to be invaluable to me and my team.”
- Bernard Risi, CEO
“We engaged the services of The Winning Practice in September of 2018. Charlie came to Quebec City and conducted a thorough assessment of our business, ACCI. After evaluating our people, our partnerships, our financials and our operating framework, Charlie proposed a pivot plan that we began implementing in 2019. We have employed The Winning Practice to help frame our business strategy, and to enhance the performance of our team. Additionally, I have had Charlie keynote at customer events, which has been very rewarding. Charlie is a game changer, and it shows in our results!”
- Nancy Hammervik EVP, Industry Relations
“CompTIA (the IT industry's largest, global trade association) hired Charlie to relaunch and rebuild our Canadian Member Community. CompTIA's Canadian Business Technology Community was our "oldest" community and was a bit stuck, with declining participation and impact on the region. Charlie was highly successful in turning things around. Guided by his "results oriented" philosophy and high standards, Charlie first shared his vision for what the community could and should be. He outlined actionable steps in a specific timeline. And he delivered! He was considerate of our legacy members, yet challenged the community, in the most professional and inspiring way, to think bigger. He leveraged his considerable network of industry peers, all business leaders, encouraging them to join the community and help to execute on his vision. As a result, the conversation and impact has changed considerably. Meetings tackle pressing industry matters like building and leveraging the 21st technology workforce, adopting emerging technologies and building winning relationships and partnerships to achieve both business and personal growth and success. Charlie's energy is contagious. He is positive, focused and fun! It is an absolute pleasure to work with Charlie and he has become an extension of the CompTIA staff and family. Charlie is a true industry professional, operating at the highest levels. I highly recommend you and/or your business engage with him and leverage his considerable skills and experience."
Over 35 years of diverse experience across sales, sales training, marketing, leadership, p&l management, employee engagement, partner and alliance management, service management, mergers, acquisitions and divestitures. If you are looking for a success or growth plan, we can help!